The following is for archival, reference purposes.
The community is a place to share your thoughts and experiences (positive and negative) with other customers. The following guidelines explain what's allowed and not allowed.
By using community features, you agree to our Conditions of Use You also agree to follow these guidelines, which we update from time to time. Community features include:
The guidelines don't apply to content in products or services sold on Amazon (for example, content of a book).
If you have an Amazon account, you can:
To do any of the following, you need to have spent at least £40 on Amazon.co.uk using a valid credit or debit card in the past 12 months:
Promotional discounts don't count towards the $50 minimum spending requirement.
We don't allow reviews or questions and answers that focus on:
Why not? Community content is meant to help customers learn about the product itself, not someone’s individual experience ordering it. That said, we definitely want your feedback about sellers and packaging, just not in reviews or questions and answers.
It’s OK to comment on price if it’s related to the product’s value. Example: For only £29.99, this blender is really great. Pricing comments related to someone’s individual experience aren’t allowed. For example, don’t compare the price of the same product at different stores: Found this here for £5 less than at my local store. Comments like this aren’t allowed because they aren’t relevant for all customers.
To ensure that content is useful, we only allow it to be written in the supported languages of the Amazon site where it will appear. For example, we don’t allow reviews written in French on Amazon.com, which only supports English and Spanish. Some Amazon sites support multiple languages, but content written in a mix of languages isn’t allowed.
Learn which languages are supported on this Amazon site.
We don’t allow contributions with distracting content and spam. This includes:
Don't post content that invades privacy or shares your own personal information, including:
It's OK to question beliefs and expertise, but be respectful. We don't allow:
You are not allowed to express hatred for people based on characteristics like:
It's also not allowed to promote organizations that use such hate speech.
It's OK to discuss sex and sensuality products sold on Amazon. The same goes for products with sexual content (books, movies). That said, we still don't allow profanity or obscene language. We also don't allow content with nudity or sexually explicit images or descriptions.
We allow links to other products on Amazon, but not to external sites. Don't post links to phishing or other malware sites. We don't allow URLs with referrer tags or affiliate codes.
We don’t allow content if its main purpose is to promote a company, website, author, or special offer. We also don’t allow people to create, edit, or post content about their own products or services. The same goes for products and services offered by:
We don't allow reviews written as a form of promotion. We remove reviews posted by someone with financial interest in the product, or any other conflict of interest. See more examples of reviews that we don’t allow.
For questions and answers, we don't allow anyone with a financial or close personal connection to the brand, seller, author, or artist to post questions. They can post answers, but only if they clearly and conspicuously disclose their connection. Example: "I represent the brand for this product." We automatically label some answers from sellers and manufacturers. In that case, additional disclosure is unnecessary.
For community content other than reviews and questions and answers, you can post about products and services for which you have a financial or close personal connection to the brand, seller, author, or artist-as long as you clearly and conspicuously disclose the connection. Example: "I was paid for this post." However, brands and business can't participate in the community in ways that divert Amazon customers to non-Amazon websites, services, applications, or channels to conduct marketing or sales transactions. That includes advertising, special offers, or "calls to action." Content posted through brand, seller, author, or artist accounts about their own products or services doesn't need additional labeling.
For details and more examples, read our promotional content guidelines.
Reviews should reflect your honest opinion. We don’t allow reviews that are created, edited, or removed in exchange for compensation. Compensation includes cash, discounts, free products, gift cards, and refunds. Some common examples of what’s not allowed:
Exceptions:
Only post your own content or content that you have permission to use on Amazon. This restriction includes text, images, and videos. You're not allowed to:
Don't post content that encourages illegal activity like:
We don't allow content that advocates or threatens physical or financial harm to yourself or others. This restriction includes terrorism. Jokes or sarcastic comments about causing harm aren't allowed.
It's also not allowed to offer fraudulent goods, services, promotions, or schemes (make money fast, pyramid).
You are not allowed to encourage the dangerous misuse of a product.
Violations of our guidelines make the community less trustworthy, safe, and useful. If someone violates the guidelines, we may:
If we find unusual reviewing behavior, we might limit the ability to submit reviews. If we reject or remove someone’s review because it violates our promotional content guidelines, we won't accept any more reviews from them for the same product.
Misconduct may also breach applicable laws, and can lead to legal action and civil and criminal penalties.
Use the "Report" link near the content that you want to report.
If someone offers you compensation to create, edit, or remove a review, report it using the Report Review Compensation form.
After we receive your report, we'll investigate and take appropriate action.
To find more information about the Amazon Community and how to contact us, follow these steps:
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